The frequency with which coupons mailers appear in your mailbox may seem surprising if you’re the kind of person who tosses them straight into the recycle bin. After all, you might think to yourself, doesn’t it cost money for stores to print those out and send them around for free? And do people really look at them? Well, when it comes to grocery coupons like milk coupons or even cereal coupons, we want to affirmatively assert that people do indeed look at them. And what’s more, beyond just looking at them, people use them. However, the standard mail version of coupons isn’t necessarily the only kind—and we’ll look at that, too.
First, though, let’s talk about why people use coupons like Kraft coupons. We heard a story once about a woman who was able to feed her family of six children—pretty big, we’ll agree—on only about forty to fifty dollars each month. That sounds incredible! Singles usually spend that much per week on food. Well, the way this woman did that was to look at the coupons when they came. She only bought in bulk, and only at a discount, so she was always stocking up on great deals. Now, if you build your whole shopping life around grocery coupons like she did, that kind of thing is possible. For most of us, though, coupons are what we use just for the deal, in addition to buying our basics.